When your clients read your bulk SMS messages, what do they ask?
If you anticipate and address these concerns in the minds of your clients, you can raise the conversion rate of your bulk SMS marketing campaign. The first guideline of marketing success is to anticipate questions that customers may have while interacting with their marketing communication materials or channels. This is something that
good marketers and salespeople are aware of.
The second requirement is to give these responses up front, before the client even considers them. This rule also holds true while promoting your business with bulk SMS. There are often at least five questions in your customers’ or potential customers’ minds when they get your bulk SMS message, and these questions greatly influence how they will react to your promotions. These inquiries must be addressed in advance before you compose your SMS message.
Which incentives are there?
Telling them you’ve recently bought and installed the best printing equipment in town or that you have the best hair dryer in the hair salon business is insufficient. Encourage them with rewards, such as a coupon for a premium discount that will make them feel like a member of an exclusive club.
Why is this letter so lengthy and dull?
Avoid going above the 160-character limit when sending bulk SMS for business. As they urge you to purchase more units, you wouldn’t find this advice on many Nigerian bulk SMS blogs. So focus on being direct and providing high value, and your message will be effective.
What should I do, exactly?
It’s similar to having a pastor deliver a powerful sermon without an invitation to the altar when your bulk SMS closes without a clear call to action. Encourage your clients to act right away by texting “I’m interested” to a certain number or your keyword to your short code, and make sure this jumps out.
Why should I act right away?
If you don’t convey a feeling of urgency, even though your bulk SMS messages are well-tailored to the appropriate group, your clients or prospects may delay taking action and eventually forget about your campaign. To encourage customers to respond more quickly, try adding a deadline.
Is this a limited-time offer?
If clients believe the offer in the bulk SMS is open to anyone, they will still be hesitant to take action even if all the other factors are in place. Always mention that the offer is only available to consumers on a VIP list when sending bulk SMS to customers. Your consumers will feel like they are a special part of something by doing this. What would make being a subscriber appealing if the offer were open to everyone?
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